National Repository of Grey Literature 74 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Draft of measures for sales promotion of Třebíč daily newspaper
Kyšáková, Lenka ; Guštafíková, Silvia (referee) ; Chalupský, Vladimír (advisor)
On the basis of a performed research, the master's thesis offers suitable measures, which should lead to more efficient sales of Třebíč daily newspaper. The theoretical knowledge is applied to a real situation of the chosen company. The practical part then analyses the results of the performed marketing research and presents arising proposals.
Application of reading strategies in the development of reading literacy in the 3rd - 4th year of elementary school
SOBOTKOVÁ, Marie
The diploma thesis entitled Application of reading strategies in the development of reading literacy in the 3rd - 4th year of primary school deals with the application of reading strategies through created worksheets. The work is divided into theoretical and practical parts. The theoretical part is focused on defining functional literacy, reading literacy and working with reading strategies. The practical part is focused on the creation of worksheets with the application of reading strategies and a focus on reading comprehension for pupils in the 3rd - 4th grades of elementary school.
Empathy possibilities with literary characters in the reception of Jan Balabán's short stories
Klečka, Petr ; Neumann, Lukáš (advisor) ; Laufková, Veronika (referee)
This bachelor thesis deals with reader empathy towards literary characters in Jan Balabán's short stories, specifically focusing on the means of text construction that enable this empathy. The theoretical part of the thesis first defines the subjects of the empathic response - the literary character and the reader. Subsequently, the empathic process is also defined. In the practical part, three short stories from different short story collections by Jan Balabán are then analysed, because the sub-research of the bachelor's thesis is focused on the transformation of the means of text construction key to eliciting an empathic response in the context of Balabán's work. The analyses themselves are structured into the different levels of literary character, narrator, story, space-time and language. The analyses then show that the empathic response in the reader is elicited in a similar way in the first two stories, mainly due to the blurring of the distinctions between the narrator's zone and the character's zone, which evokes a similarity with interpersonal interaction, as well as due to the sites of non-determinism that result in the elicitation of so-called external inferences. The third short story is more descriptive, the character's feelings are captured more explicitly, there is no blurring of the...
Works of world literature comprised within reading of contemporary high-school graduates
TOMS, Tomáš
As the attitude of readers to literature is evolving in time, the form of state graduation exam and related compulsory reading is evolving as well. Current high-school graduates have the obligation to read at least 20 books from the lists that are prepared by their schools. The goal of the bachelor thesis Works of world literature comprised within reading of contemporary high-school graduates was to find out the pre-graduating students´ attitude to world literature. We confirmed that the quantity of pages of the work is important for graduates during their choice of compulsory reading, they appreciate books that are not so time consuming and they prefer prose to drama and poetry. The majority of respondents take into account a recommendation of more experienced reader, a teacher in our case. The research also showed that in spite of the obligation of graduation exam at high schools and the obligation of reading books from the limited recommended number of books, the graduates are not discouraged from reading other books and they read books of their own choice in their free time. In these publications, the genre of fantasy, sci-fi or detective novels, is dominating. Most of the current students are well informed about foreigner and Czech literature and they are able to match several representative authors and works to their countries.
Development in reading in the Czech society during the last few decades
Trailinová, Kateřina ; Šafr, Jiří (advisor) ; Vávra, Martin (referee)
The thesis deals with development of reading in the Czech society during the last few decades. The aim of this study is to explore certain factors, that cause probace changes in reading of books and what is the measure of their impact. The teoretici part describes the historical long-term trends. These trends include existence certain historical events in the Czech society, which were defined by technological progress. In the next part explains important words for this study (who is the typical reader and non-reader, reading culture, reading behavior, etc.). The empirical part of study is based on multi-dimensional analysis the certain factors, which impact reading in proportion to time and the generations (created age categories - young generation 20 - 34, middle-aged 35 - 54 and old generation 55+). This part of study uses data from sociological researches, primarily of social and class structure (1984, 1991, 1999 and 2006). This study uses data from the international research of International Adult Literacy Survey (SIALS 98) and data from sociological research ISSP 2007 (Leisure time and sport). In this regard, the research followed in addition to leisure activities, many aspects such as level of educational attainment, size of home library etc. Key words Reading, reader, book, education, age,...
Non-profesional servers of literature
Tamchynová, Barbora ; Klumparová, Štěpánka (advisor) ; Mocná, Dagmar (referee)
Summary: This dissertation whose title is Non - professional servers of literature is focused on theme of cretion of non - professional literature and on analysing czech websites where this literature is published. The aim of theoretical part in this dissertation is try to define non - professional literatutre and put it into system of literature. This study characterises particular servers of literature, specifically liter.cz, pismak.cz, poeta.cz, saspi.cz and totem.cz. The practical part contains completion of information, that was impossible to find out on described servers and it was achievd by using answers to questionnaires created for the editors of particular servers. Another goal of this study is to gain knowledge of what is important for the readers and authors, that published their works on these servers, and how they are satisfied with particular servers. Key words: Literature Server Author Reader Liter Písmák Poeta Saspi Totem
Computer game - a peculiar literal creation?
Kovaříková, Šárka ; Klumparová, Štěpánka (advisor) ; Kubíček, Tomáš (referee)
The bachelor thesis with the topic "Computer game - a peculiar literal creation?" consists of two parts. The first part introduces computer games in general and takes up the RPG genre, which is the closest one to literature due to its large content of text. It shows that for playing computer games similar abilities are needed as for reading books (mainly reading and information literacy). The term "flow-experience while playing computer games" is mentioned as well. Further, different scientific approaches, which can be applied to research about computer games can be found. The last topic of the first part describes fictional worlds, where different stories can take place. These stories are created by the different narrative categories - narrator and tale, time, space and characters. The second part of the thesis is dedicated to analysis and interpretation of the computer game "The Elder Scrolls IV: Oblivion". This part verifies that for playing computer games it is necessary to know special types of literacy. Besides that, the game shows one type of fictional world, where all the narrative categories create a specific world with its own rules.
Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.

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